Pills
- EffortSeveral capsules and a glass of water
- FeelLarge tablets are hard for some people to swallow
- On the goA rattling bottle or a weekly pill case
Daily vitamin jelly · 15 vitamins & minerals
Your vitamins, in ten seconds flat.
One 90 g pouch, 15 vitamins and minerals, five fruit flavours. No scoop, no shaker, no glass of water, so your routine survives the commute, the office and the hotel room.
15vitamins & minerals
10 sto finish a pouch
0shakers to wash
Pills, powder or a pouch?
Most people don't quit supplements because they stop caring. They quit because the routine doesn't survive a 7 a.m. train or a three-day work trip.
Greens powders (AG1, IM8)
- EffortScoop, mix with cold water, shake, then wash the shaker
- FeelEarthy taste; texture depends on how well you shook it
- On the goTravel sachets help, but you still need water and a bottle
A jelgo pouch
- EffortTwist the cap and squeeze. Done in about ten seconds
- FeelSmooth drinkable jelly in five fruit flavours
- On the goOne pouch in a laptop bag, coat pocket or carry-on
Where pouches lose: a pouch uses more packaging than a scoop of powder, and it carries 15 vitamins and minerals rather than the long ingredient list of a greens powder. We think the convenience is worth it for people who keep skipping their routine.
Three steps, no cleanup.
Scroll through the routine. The pouch acts it out, and the clock runs to ten seconds.
Step 1 · Twist
0.0 s
Twist the cap.
The spout opens with a quarter turn. No scoop, no measuring, no water. Keep a few in the office fridge if you like it cold.
Squeeze for ten seconds.
Each pouch is one full serving as a smooth, fruit-flavoured jelly. Have it at your desk, on the platform or at the airport gate.
Cap it and go.
Nothing to rinse and nothing to carry home. Re-cap the empty pouch and drop it in the bin.
One daily formula. Five flavours.
Shop all
30-Day Variety Box
All five flavours
$59.00
Blueberry Peach
15 vitamins & minerals
From $22.00
Discovery Box
All five flavours
$19.00
Grape Raspberry
15 vitamins & minerals
From $22.00
Green Apple Lime
15 vitamins & minerals
From $22.00
Orange Mango
15 vitamins & minerals
From $22.00
Raspberry Grapefruit
15 vitamins & minerals
From $22.00
Built for the days your routine falls apart.
Swipe through a typical week.
Out the door
Today's pouch on the walk to the train, because breakfast didn't happen.
Back-to-back meetings
Keep a box in your desk drawer and have one between calls.
Work trip
A week of pouches fits in a carry-on. No powder at airport security.
Gym before dinner
Forgot this morning? It's already in your gym bag.
Errands and brunch
Weekends break routines too. One in your jacket pocket keeps it going.
Questions people ask first.
What is jelgo?
A daily vitamin jelly: one 90 g squeeze pouch with 15 vitamins and minerals. The format is everyday in Japanese convenience stores, where office workers grab one instead of a bar or a shake.
How is it different from AG1 or IM8?
Greens powders pack more ingredients into one scoop, and they work well if you have time to mix them. jelgo carries 15 vitamins and minerals and needs no water, no shaker and no cleanup, so the routine survives early meetings and travel.
Are the flavours different formulas?
No. All five flavours have the same 15 vitamins and minerals. Pick by taste, or rotate with the Discovery Box or the 30-Day Variety Box.
How many should I have a day?
One pouch a day. A 30-pack is one month.
Does it need the fridge?
No. Pouches are shelf-stable until opened and fine at room temperature. Chilled is our favourite.
Which pack should I buy?
New to jelgo? Start with the Discovery Box: ten pouches, two of every flavour. Once you know your favourite, a 30-pouch pack is one month of jelgo and works out to about $1.97 a pouch.
Is this store taking real orders?
Not yet. jelgo is a class project for Business 4572 at Ivey Business School, and checkout runs in test mode: no card is charged and nothing ships.
Start with a discovery box.
Ten pouches, two of every flavour, so you find your favourite before you stock up.